Amazon ranked top office supplier

A new report has rated Amazon as the best e-commerce site for B2B office supplies in the US.

The study, conducted by credit network Apruve, focused on businesses in various stages of e-commerce adoption, and ranked based on user experience and usability, B2B product needs, and marketing and shipping.

Amazon retained its ranking from last year at the top of the list, leading in the B2B product needs and marketing criteria. The report comes after Amazon reported annualised sales of over $10 billion for its rapidly expanding B2B platform, Amazon Business.

It was followed by Shoplet, which moved up two places from last year to overtake On Time Supplies, which this year came in third. Both companies outperformed Amazon in the user experience category. Shoplet was praised for having a “great understanding” of its target market and being able to direct cost sensitive buyers to deals.

The other top ten ranking companies were:

  • OfficeMax/Depot
  • Best Buy Business
  • Staples
  • Quill
  • City Office Supply
  • Office Supply
  • Porter’s Office Products

City Office Supply rose 24 places this year to enter the top ten, and while Concord Supplies wasn’t one of the highest ranking, it moved up 40 places on the list to 17. Walmart and Blue Cow both performed worse than last year, falling out of the current top ten.

Other key findings included:

  • 76% of buyers say that the most important factor is ease of finding information
  • 42% of B2B customers use mobile devices to purchase, but only 10% of distributors offer a mobile application
  • 50% of B2B buyers are millennials

The report suggested that to attract business buyers, websites should focus on the needs of corporate procurement, including features such as easy reordering, bulk discounts, and multiple payment methods.

Re-printed from OPI, click here to view the full article and report.